Problems of Digital Media and Online promotions

  • High Cost

  • No assurance of results

  • Upfront investment

  • Poor conversion rate

  • Incomplete information

100% SOLVED for you with UNICA

Invest back in your own students and avoid handling multiple channel partners with UNICA and allow us to get you the best quality 100% complete and compliant applicants for your courses.

Watch how it works?


Have a look at the following FAQ's, and we believe we will answer the most common queries.
If not follow the link to speak to one of our advisors.

Yes, Procurement budget is the only cost to use UNICA, and it is 100% RISK-FREE. Using our two decades of experience in Education Mobility and handling millennium generation on digital platforms. We have enabled our Student Interaction Portals to digitally engage, filter and find out students who are interested in studying abroad and with expert human intervention for verification, validating intentions and support in choosing the programmes we will be able to generate 100% complete and compliant DIRECT applications for your institution.

Procurement Budget

It is the predefined budget to recruit each student directly using our portals or from verified channel partners. The Institution pays it only six weeks after the successful enrolment of the student. It is used for three main purposes

a) Digital Media Promotions and cost of man-hours spent on generating complete application
b) Rewarding the student with an additional scholarship
C) Compensation towards the Engagement of the Channel Partner ( High School or Verified Recruiter)

Read the example below to understand it better.

Example A: Let me explain using an example: If the course fee of a programme is 10,000$ and the procurement budget for each student is 1500$. Now the student will pay to the university full 10,000$ to enrol. However, if UNICA has incurred a cost of 500$ on digital media promotions and man hours to generate a completed application as per the norms of the institution, the remaining 1000$ will be given back to the student as Scholarship by UNICA. The system is 100% transparent, and you can see how much money is given to each student from your online account.

Example B: In continuation of Example A, if the institution offers a standard 2000$ scholarship to all the students from a specific country/for a particular course / or with specific merit. But keep in mind that the procurement budget for each student is 1500$. In that case the eligible student will pay to enrol 8000$ ( 10,000- 2,000), since the institution has provided a scholarship of 2000$ However, if UNICA has still incurred a cost of 500$ on digital media promotions and man hours to generate a completed application as per the norms of the institution, the remaining 1000$ will be given back to the student as Scholarship by UNICA. So Student will in total benefits for 3000$ ( 2000$ University Scholarship + 1000$ Reward from UNICA ) Thus, we are able to attract more High-Quality direct applicants for you.

Example C: In case student was added to UNICA by a channel partner and not by our portal promoting scholarship in that case, the procurement budget will be used to directly compensate the Channel Partner responsible for proving the student information to us. Channel Partner can be a Partner High School or Verified Recruiter. However, all the applications are directly vetted by the experts at UNICA.

Yes, the scholarships offered by us are on top of standard awards provided by your institution. This is to incentivise the student to use the portal and apply directly. Read the example in the previous question to understand it better. Also keep in mind a lot of applicants apply using channel partner and they are not eligible for our scholarships thus your scholarships are very important to promote your courses.

The student is the final decision maker as they are engaged on the portal to choose an Institution independently. The higher budget would mean Higher Scholarships for the students or higher compensation for channel partner and more direct promotions to keep the student engaged in experiencing high conversion and success. You can always speak to our advisor to find out the ideal budget to expect reasonable result based which is always based on the Country, Courses Offered and Ranking of the Institution. IT IS HOWEVER RECOMMENDED THAT IN CASE YOU USE CONSULTANTS TO RECRUIT INTERNATIONAL STUDENTS, THEN THIS AMOUNT SHALL NOT BE LESS THAN STANDARD COMMISSION YOU OFFER TO YOUR PARTNER CONSULTANT. If you do not use Consultants for student recruitments in that case it usually starts from 10% of the annual tuition fee.

Yes, we are aggregators of Student Interaction portals so it does not impact us what channel partners you use for processing your students. Similar to when you assign a budget to promote your courses on FACEBOOK or Using Exhibitions the outcome is a student lead which can be processed using any channel partners. Similarly, our portal will generate 100% completed application and you can decide to choose a channel to handle it.

CLICK HERE to book a time slot for a web session with one of our advisors or
call us on +44-121-2709465 +91-9810675971 (whatsapp)

Things you can do with your UNICA app

B2B networking - 24x7

Use the UNICA mobile app for regular meetings and business development role. Manage your business cards like never before and never fail your commitment to sharing information.

Ask us to upgrade your favourite student fairs

Unica APP can work like magic when you are attending student fairs. You can always ask the event organiser to use UNICA event technology for their exhibition, and this will automate everything for you.

Run dedicated campaign to find partners for collaboration and student recruitment

From your UNICA web account, you can expand your channel partners and academic tie-ups by rolling out extremely targeted B2B campaign and connect with the decision makers like yourself in the student mobility industry who are interested in your institution or services.